Wednesday, August 27, 2008
Mad men
It's friday afternoon at a marketing department in downtown Stockholm. A group of men have locked themselves in a conference room with one mission. To retake the latest slope in popularity MQ has suffered with the young and trendy i Sweden.
They all agree MQ need a new spokesperson, a new face.
-It has to be someone with an impeccable sense of style, someone says.
-He has to be a role-model for people aged 15-25, says another.
-Maybe it should be a singer, who is the hottest name in the music industry today? a third man asks.
Suddenly one of the men rises up from his chair and screams out, call Brolle!!! And everyone starts applauding in unison, their work was done.
And such a successful campaign it was.
O
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